Audio for this story from All Things Considered will be available at approx. 7:00 p.m. ET
October 15, 2012
Sunday's stratosphere skydive by Felix Baumgartner was a record-breaking success for the daredevil jumper and a marketing triumph for Red Bull Energy Drink, which sponsored the event. The company's pioneering marketing strategies have propelled it to global success. Melissa Block talks with business writer Duff McDonald, who has profiled the Austrian company and its founder.
